‘Event with Ashley Latter & Shaun Gainsford’

‘Event with Ashley Latter & Shaun Gainsford’

Smile101 hosted unmissable Practice Development complimentary evening

with guest speakers:

Ashley Latter: ‘Secrets to Perfect Communication in Dental Practice’

‘Help more Patients say ‘YES’ Ethically to your Treatment Plans’

Shaun Gainsford: ‘Understand Key Performance Indicators for your Business’

Thursday 4^th September 2014 @ 6.30pm

The White House, Beaumont Estate

Burfield Road, Old Windsor, SL4 2JJ

Here are some of the outcomes you will achieve:

• Discover the biggest communication mistakes Dentists and their teams make in their Practice everyday
• Learn how to communicate effectively, clearly and concisely. Understand the language that excites patients to take action and most importantly, what you say that puts them off.
• Identify the vital signs (KPI’s) needed to drive the modern dental practice. How to create & manage these vital signs and understand the reason for recording them.

Refreshments will be available from 6pm.

Meeting kindly sponsored by Dental Directory, MediMatch UK & Ortho Excellence

BOOK EARLY to avoid disappointment as spaces are strictly limited.

RSVP to braces@smile101.co.uk, Pam/Jo on 01753 832221 or Sheila on 07974 672 919

By 8^th August 2014

About Our Guest Speakers

Ashley Latter: ‘Secrets to Perfect Communication in your Dental Practice’

‘Help more Patients say ‘YES’ Ethically to your Treatment Plans’

Over the last 18 years, over 7000 delegates have taken Ashley’s Two Day Ethical Sales & Communication programme which is legendary in the U.K. & Irish Dental World. In 2014, he is presenting in the USA & Holland and voted the 12th Most Influential Person in UK Dentistry.

Ashley delivers many other programmes including creating a ‘World Class Patient Journey’, ‘Creating a High Performance Team’ & ‘How to Turn Telephone Enquiries into Appointments’. Ashley also works with a very forward thinking group of Dentists & Orthodontists on the ‘Serious Players Club’.

Ashley is the author of ‘Helping patients to say YES’, ‘Don’t Wait for the Tooth Fairy’ & has contributed to the Dental Masters Series. He is simply the best at helping dental teams connect better with people & grow their practice profits.

Does any of this sound familiar?

• Would you like to have more of your treatment plans accepted and be paid well for the work you do?
• Do you think your treatment is worth more than you are getting paid?
• Are you afraid to ask for the correct fee & find you are justifying them?
• Have you ever reduced your fees, just because you feel that the patient will not or cannot pay you?
• Have your patients left the surgery and said they want to think about it?

If the answer is YES, then this is a MUST attend seminar.

Here are some of the Outcomes you will achieve:

• Build instant rapport with all types of patients & get people to like you instantly.
• Develop skills & ‘World Class’ questioning techniques that will create new opportunities in your practice.
• Understand the language that excites patients to take action and most importantly, what puts them off.
• Discover the biggest communication mistakes Dentists and their teams make in their Practice everyday
• Learn how to communicate effectively, clearly and concisely.
• Create a World Class Patient Journey in your Practice to stand out from all other Practices.

Shaun Gainsford: ‘Understand Key Performance Indicators for your Business’

Shaun completed his MBA in Finance at the London School of Business and has over 14 years of experience in commerce, Venture Capital & Private Equity. His consulting business, Ortho Excellence, provides dental practices with affordable business intelligence, technology and outsourced accounting services.

Aims & Objectives

• How to define the strategic direction for your practice and what resources to utilise
• Identify the vital signs (KPI’s) needed to achieve the 20/80 business rule driving the modern dental practice
• How to create & manage these vital signs and understand the reason for recording them
• How to simplify the KPI analysis for support staff to assist you

Importance of consistent & continuous feedback